Anyone who has used Snapchat knows how the marketing works. I discussed this a little bit in last weeks post. They now feature sponsored stories ranging from companies like ESPN, IGN, Daily Mail, and Buzzfeed along with filters.
A new venture has begun for the company, and that is eyewear. So the idea of these Spectacles is an individual can record anything they want at any time. The marketing opportunities here are incredible. For instance, some companies might encourage individuals to Snapchat the inside of their shops or they could encourage these Spectacle owners to invent their own commercials for the company, all through these lenses.
While not much information is known at this time, the price will be around $130. The Spectacles are activated by pressing a button on the glasses, a light appears that shows friends you are snapping, and they even charge in their own case. This is an emerging product that I think will break through the barrier of eyewear that Google has tried to conquer in the past with their Google Glass product.
Here is a great video showing the Spectacles in action:
Would anyone wear these? Will the product fail or will it bring a new way of communicating with others?