Virtual Reality Headsets or VR Headsets have been around for awhile now, but are becoming more and more popular.
Some of them you place a phone inside of and others you don’t, but their main use is the same: to play games, watch videos, and open up a world that seems real.
How companies are using this technology is what is the interesting part.
The New York Times actually gave out free Google Cardboard viewers/glasses with their papers and produced a VR video..something they’ve done multiple times. It’s a new way of storytelling that keeps the newspaper genre fresh and exciting and captures young readers
Here is a video of how the New York Times is using the product:
That is just the beginning. Companies can use this as a new way to show off products, to expand their target market, and they can launch apps dedicated to VR use.
VR is also changing the way market research occurs. There is no longer a need to use physical stores to gather marketing research data. The following graphic shows how much the VR industry is going to be worth and the prices that companies will pay for market research:
As you can see the VR headset is going to be around for awhile.
Has anyone ever tried a VR headset? What are your thoughts? If you haven’t are you interested in seeing what this technology can do? What other marketing benefits do you predict?