Lets face it, we live in a world where our social media and television watching habits interact with each other. For instance, if we see something on television we can go on Twitter and find out about it instantly. On the other hand, how many of you have had a television show ruined because of a post on social media? It has happened numerous times to me, but yet I still keep going back to social media.
Take a look at the following chart:
Having said all of that, it is crucial for television and social media to merge because of the changing online environment.
Twitter has found a new way to do this with the NFL at their side. For 2016, Twitter paid the NFL $10 million to stream 10 Thursday Night Football Games. Here is what that means: I have an Apple TV which has a Twitter app, I can open it and stream the game live in HD. I can also swipe and I can view live comments from other Twitter users and I can even input my own comments. On top of all of that I can create polls or answer them. This merges two things that I use to do on 2 different devices, into one device.
This seamless blend of technology is going to become more common if these companies want to expand. There needs to be an overlap in how we use social media and what we watch on television.
Has anyone tried watching the NFL games on Twitter? If so, how was the experience?