The End of Commercials?

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We live in an age where there are more and more commercials on television all the time. I think we all know those Direct TV commercials with Rob Lowe and of course the Nationwide with Peyton Manning.

The question is, while watching a show, how many is too many when it comes to advertising? The guy who runs the network TNT seems to think there are too many. During the show Good Behavior and Animal Kingdom, the president cut out 10 minutes of commercials, which allowed that to be added back to the story and help develop the characters. The main concern is are these shows popular enough to make a difference and will others follow?

I think that with everything going to streaming now, this could actually help Network television. However, lets not forget that you can get Hulu Plus for $11.99/month where most networks post their shows the day after they air. I’ve used this service and it’s great. However, some programs do feature a single commercial before the show begins and then one after the program ends (however, you can just quit the program since it doesn’t appear till after the credits).

So if you watch network television, do the commercials bother you? Do you have DVR to skip them? Or do you depend on streaming services like Hulu and Netflix?

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2 thoughts on “The End of Commercials?

  1. Wow. I hadn’t heard about TNT’s bold TV experiment. It will be interesting to see how long it lasts and, dare I say, if that guy has a job thereafter. It’s obvious that TV ads rule commercial TV and most of cable as well.
    I like Netflix, Hulu and similar services but I doubt there are too many people that subscribe to more than two of them. So while they are a great alternative for those that abhor advertising within their entertainment, commercial TV is likely to remain although possibly in some other format than what we know now. The major commercial networks offer past episodes on-demand right now for many programs so you can watch them when you like. All of our current commercial TV offerings will eventually be offered this way, I predict.
    You asked if the TV ads bother me and I’ll have to reply “Not most of the time.” That’s probably because I’m a student of this fine science we call marketing. TV ads, when I have the TV on, are my cup of tea so I watch ’em and I critique ’em. But I don’t enjoy seeing the same ad repeatedly within a short time frame. It’s call ad repetitiveness when it’s effective — and that might be when a company is trying to establish a new product or a new brand. But it’s call ad fatigue when it’s not — and the public becomes downright annoyed at seeing the same ad again and again.

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  2. Wow! I love that TNT is trying that out. I hope that it is successful for them. Being a marketer as well I do like to see the commercials but tire of them very quickly. Yes, it is ad fatigue. Our home is split in the TV watching. The kids (14, 18, 20) very rarely watch commercial TV and opt for Netflix. I’m a news and commercial TV watcher. The local cable provider here offers businesses literally hundreds of 5 and 10 second spots aired randomly for literally pennies of what it costs on the standard networks. The catch… the viewer has to have that cable provider and that cable provider is available in the entire area. Additionally, those with DirectTV, like me, cannot see them either.
    I don’t believe commercials are going away but I do see the cost for them coming down, except for highly watched events such as the Super Bowl and Olympics.
    — Kim

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